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This web page had the following in the site, "Where you get more cash for your buybacks." Our analyzers saw that the web page stated " And we charge less for our textbooks! WE ARE CURRENTLY RENTING FALL QUARTER 2015 BOOKS." The Website also said " Premier Off Campus Textbooks is your off campus alternative for textbooks. We provide both new and used textbooks for college. We also buy back textbooks. Regardless where your book was purchased, or if it was NEW or USED, we are committed to serving you and your needs. Located across the street from the DeAnza College campus in The Oaks Shopping Ctr." The website's header had DeAnza college bookstore as the most important optimized keyword. It is followed by book store in Cupertino CA, used college textbooks, and used high school textbooks which isn't as highly ranked as DeAnza college bookstore. The next words premiertextbooks.com uses is De Anza off campus text books. Premier Off Campus Textbooks was included and could not be seen by web engines.